It’s never just about the games: A Communication Manager’s short retrospective on PAX West 2016
Standing in the middle of the main show floor at PAX West, I’m dizzied by the three hundred and sixty degree panorama of pulsating screens and jet engine loud streams of attract-or-perish audio. Games push in from all sides. The booths of big-hitting AAA publishers and the stool-and-table set-ups of
